Terms & Conditions

Effective June 26, 2026

These Terms & Conditions ("Terms") govern your use of benroberts.ai, the B4 Index, B4 Pro, the B4 Framework™, The Build Report, and any related tools, APIs, and content (together, the "Services"), operated by Ben Roberts ("I," "me," or "we"). By using the Services, you agree to these Terms. If you don't agree, don't use the Services.

1. The Services

The Services include free content (such as the B4 Framework, the public Directory, and category considerations), the newsletter, and paid offerings (B4 Pro), which may include verdicts, scorecards, vendor data and pricing, the Continuum, and access through an API or MCP server. I may change, suspend, or discontinue any part of the Services at any time.

2. Eligibility and accounts

You must be at least 18 to use the Services. If you create a B4 Pro account, you're responsible for keeping your credentials and any API keys secure, and for all activity under your account. Don't share your access or API keys with anyone outside your organization.

3. Intellectual property

The B4 Framework™, the B4 Index, the B4 scoring methodology, all category scores, verdicts, scorecards, considerations, vendor research and pricing data, the Continuum, and the text, design, and code of the Services are my proprietary property, protected by copyright, trademark, trade secret, and other laws. "B4" and "B4 Framework" are my trademarks. Nothing in these Terms transfers ownership to you.

4. Your license, and its limits

Subject to these Terms, I grant you a limited, personal, non-exclusive, non-transferable, revocable license to access and use the Services, and to use the content you're entitled to for your own internal business or personal decision-making.

You may not, and may not allow anyone else to:

Scrape, crawl, harvest, or bulk-download any part of the Services or the B4 data by any automated or manual means, except through an interface I expressly provide for that purpose (such as a paid API or export).
Sell, resell, sublicense, rent, lease, or redistribute the B4 data, scores, or content, in whole or in part.
Repackage, republish, or create derivative works from the B4 data or content, including building a competing dataset, index, ranking, or product.
Use the B4 data to train or fine-tune any machine-learning or AI model, or to populate another database or knowledge base, without my prior written permission.
Circumvent or disable any access controls, rate limits, email gate, or paywall, or share credentials or API keys to give unlicensed parties access.
Reverse engineer, decompile, or disassemble the Services, except to the limited extent the law allows.
Remove or obscure any proprietary notices, or misrepresent the source of the content.

You may quote brief, attributed excerpts for ordinary commentary or review. Everything beyond that needs my written permission. I reserve all rights not expressly granted.

5. B4 Pro, API, and MCP access

B4 Pro and any API or MCP access are licensed for use within your own organization only. Access is metered and may be subject to rate limits and fair-use terms. The verdicts, scorecards, and vendor data delivered through Pro are confidential and proprietary, and the restrictions in Section 4 apply in full. Pricing, billing terms, and plan features for paid offerings will be presented at purchase; fees are non-refundable except where required by law. I may suspend or terminate access for any breach of these Terms.

Usage data and the feedback loop. The B4 Index learns from how it's used. When you use the Services, including searches made through the site, the MCP connector, or the API, I log your queries and how the system responded, and I may use that data to operate, secure, and improve the Services, including the Index's accuracy and coverage. I use it in aggregate and handle it as described in the Privacy Policy. You are responsible for not sending confidential or personal information you're not permitted to share in your queries.

6. Informational only, not professional advice

The B4 Index, scores, and considerations are opinions and decision-support tools, not professional, legal, financial, or investment advice. Software and vendor markets move quickly, and the data may be incomplete or out of date. You're responsible for your own decisions, including any build, buy, or investment decision you make using the Services. Do your own diligence.

7. Third-party vendors and links

The Services reference third-party vendors, products, and websites. I don't control or endorse them, and I'm not responsible for their content, pricing, or accuracy. Trademarks and product names belong to their respective owners; their use here is for identification and commentary only.

8. Disclaimers

The Services are provided "as is" and "as available," without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, accuracy, and non-infringement. I don't warrant that the Services will be uninterrupted, error-free, or secure.

9. Limitation of liability

To the fullest extent allowed by law, I won't be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of your use of the Services. My total liability for any claim relating to the Services is limited to the greater of the amount you paid me for the Services in the twelve months before the claim, or USD $100.

10. Indemnification

You agree to indemnify and hold me harmless from claims, losses, and expenses (including reasonable attorneys' fees) arising from your use of the Services or your breach of these Terms.

11. Termination

I may suspend or terminate your access at any time, with or without notice, for any reason, including a breach of these Terms. The sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, and indemnification) will survive.

12. Governing law

These Terms are governed by the laws of the State of Arkansas, without regard to its conflict-of-laws rules. You agree to the exclusive jurisdiction of the state and federal courts located in Arkansas for any dispute that isn't subject to other agreed resolution.

13. Changes to these Terms

I may update these Terms from time to time. Changes take effect when posted, with an updated effective date. Continuing to use the Services after a change means you accept the revised Terms.

14. Contact

Questions about these Terms? Email hello@benroberts.ai.